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End of Life for Windows XP

by Feynman Group

Posted on 2014-02-25 18:39:53


Microsoft is ending support for Windows XP after April 8th 2014.  What does this mean exactly you might ask?  Systems on your network running Windows XP after April 8th 2014 will no longer receive security updates or technical support from Microsoft.  Security updates are released to patch vulnerabilities found in the operating system that allow malicious users and applications pathways to access the data on your computer.  Mock detour sign for windows XPComputers in your environment running Windows XP will continue to function as they have for years, however after April 8th 2014 computers running Windows XP should not be considered protected.  The more time that goes by after April 8th, the more vulnerabilities there will be that are unpatched.  It is recommended that you upgrade your operating system to Windows 7, or Windows 8.1 to continue to receive security updates from Microsoft.

Reasons to migrate away from Windows XP (directly taken from Microsoft’s Website http://www.microsoft.com/en-us/windows/enterprise/endofsupport.aspx )

Security:

Without critical Windows XP security updates, your PC may become vulnerable to harmful viruses, spyware, and other malicious software which can steal or damage your business data and information. Anti-virus software will also not be able to fully protect you once Windows XP itself is unsupported.

Compliance:

Businesses that are governed by regulatory obligations such as HIPAA may find that they are no longer able to satisfy compliance requirements. More information on HHS’s view on the security requirements for information systems that contain electronic protected health information (e-PHI) can be found here (HHS HIPAA FAQ – Security Rule).

Lack of Independent Software Vendor (ISV) Support:

Many software vendors will no longer support their products running on Windows XP as they are unable to receive Windows XP updates. For example, the new Office takes advantage of the modern Windows and will not run on Windows XP.

Hardware Manufacturer support:

Most PC hardware manufacturers will stop supporting Windows XP on existing and new hardware. This will also mean that drivers required to run Windows XP on new hardware may not be available.

By: Nate Martin


How Google+ Local Works with Google+ Business Pages

by Patrick Sequeira

Posted on 2014-02-17 17:29:25


google-places-plus-local-maps

Google+ Local vs Google+ Business Pages

Navigating the complicated Google+ landscape can be a confusing ordeal for businesses – particularly local businesses.  The Google+ label encompasses a number of different products that are related, but not as connected as one might think.
Google created Google+ to be a social network along the lines of Facebook – for sharing information like posts, images and videos.  Initially, Google+ was only available for individuals – not businesses.  Just as Facebook had done, Google then created Business Pages, so companies and brands could represent themselves on Google+.   To this extent, Google and Facebook business presences are similarly managed – an individual creates an account, and can create or become a manager of a Page that represents a business.  The individual can then use that Page in a similar manner that they would use an actual profile – such as creating posts and sharing images, that are shared as if from the business itself, not publicly tied to the individual.
The Google+ confusion comes in with the addition of Local information.  Google migrated their Google Places listings into new listings called “Google+ Local” pages.  Google+ Local pages are for physical business locations – they have addresses, phone numbers, and display maps of the business location.  They also allow the Page manager to post business information, posts, photos and videos – the same things that can be posted on Google+ Business pages.  Herein lies the confusion.  It’s a very good idea for a business to have a Google+ page as a part of their social media strategy.  If the business also has physical locations, it’s also important to have Google+ Local Pages for those locations, to have a good presence in local search results, providing accurate, detailed contact information.  However, there’s actually no way to link together a Google+ Business page and a Google+ Local page.  This leaves a local business owner in the difficult position of figuring out how to manage their Google+ presence for their business.  If you create a Google+ Business page, you will not be able to show in local search results or display contact information.  If you create a Google+ Local page, you will have to create a separate page for each individual location and duplicate all information shared if it’s applicable to the company overall and not just one specific location.
The best practices: If you have a business that is nationally focused or online only, create a Google+ Business Page and not a Google+ Local Page.  If you have a local business with just one location, create a Google+ Local Page and not a Google+ Business Page.  If you have a location-based business with multiple locations, create Google+ Local Pages for each individual location, and consider also creating a Google+ Business Page for overall company social interactions.

 

 


Alert - Google Place Listings Update

by Patrick Sequeira

Posted on 2014-02-13 00:37:29


Dear Local SEO Clients,

We are contacting you as a courtesy to inform you of an upcoming change with Google Place Listings.  Feynman Group has recently learned Google is giving current business owners 3 weeks to update and save their Google Place listings. If you have received an email from Google, please be advised that this was not a scam, and in fact Google is requiring some Google Place page owners 3 weeks to make the required verification.   It is unknown how many business listings were effected and how widespread this issue is. We advise you to contact your Account Manager at Feynman Group if you would like assistance with saving or verifying your local listing within Google.

Google map user and location divide

To read more information please click here

Sincerely,

Sarah Whitt

Online Marketing Manager


Do's & Don'ts for Picking your Next SEO Service

by Patrick Sequeira

Posted on 2014-02-04 16:49:05


Do’s & Don’ts for Picking your Next SEO Service

Those of us whose business is operated through or in conjunction with a website are probably very familiar with the unsolicited email offers to “Increase Your Online Presence” or any number of variations on this theme.  Sometimes it sounds pretty appealing to get a little help, especially when your experience with Search Engine Optimization is limited, and your time is even more limited.  But, many of these messages seem too good to be true, full of vague assertions, or just a little too fishy.  To help with your decision-making, here are some Dos-and-Don’ts of SEO service evaluation.

Don’t: Pay attention to numbers some SEO sales person is giving you.  “Your URL score is a 27,” “Our proprietary evaluation algorithm scores your site at 4 out of 10,” “Your website has just 497 backlinks” – these are all statements that mean very little.  Without knowing your website objectives, your target audience, and your competitive landscape; a SEO analysis of your website will fall flat.

Do: Look for a SEO analyst who’s interested to hear your objectives before offering up analysis, data, and scores.

Don’t: Feel the need to “Submit” your website everywhere.  Offers to submit your website to hundreds of search engines are pretty much worthless these days; search engines will find and crawl your site on their own as long as it’s structured correctly.  There are a couple of directories still debatably worth submitting to, but if this is even a selling point, you’re not getting a good advice.

representation of seoDo: Look for an SEO analyst who will look for structural issues and crawl-impediments specific to your website.

Don’t: Agree to any link exchange requests, or engage in any paid link building campaigns.  Link building is not the same as it was a year ago, and doing it wrong can cause more harm than good.  Gaining links to your website is best done naturally.  Exchanging or paying for links is no longer a good way to go.

Do: Focus on building good content, and a website that offers the most value possible to your customer base.  Look for a SEO analyst that will help you make sure your content is positioned in the best way possible for search engine consumption.

There are many legitimate SEO service providers out there who are knowledgeable and can help you with your website.  There are many more who try to make a quick buck with vague or irrelevant promises.  Choose carefully who you want to work with and always put your user experience first.

 

 


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