by Mark Tschetter
Posted on 2015-03-20 20:52:49
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
-Google Webmaster Central Blog, 2/26/15
If you needed any more reason to optimize your website for mobile devices, Google will begin penalizing websites that do not offer tablet and phone users a seamless experience. Since November 2014, Google has already been distinguishing mobile-friendly sites in search results, however the latest changes will specifically rank mobile-friendly sites higher than non-mobile-friendly pages when users search from their phones or tablets.
This so-called “Mobilegeddon” is not the first time Google has significantly changed its algorithms to cater to the mobile web. Back in June 2013, Google posted a similar announcement to their Webmaster Central Blog which included some common errors and how to correct them. The latest announcement is likely another sign of what’s to come as the mobile web market continues to soar and as wearables find their place as an emerging technology.
Many websites are taking advantage of responsive and adaptive web design practices in order to maintain a consistent user experience across devices. Sites that are designed with mobile in mind also eliminate the need for separate desktop and mobile versions, offering the best of both worlds. For a solid demonstration of some common responsive and adaptive design principles, Fast Company’s article brilliantly illustrates the idea with simple visuals. If you’d like to learn more about how Google’s changes will affect you or how you can enhance your website for mobile users, contact a member of Feynman Group’s digital marketing team.
Developing web content with relative units is one technique associated with responsive design. Courtesy of Fast Company
by Mark Tschetter
Posted on 2015-03-02 21:32:27
WVO and Feynman Group at the Sportsmens Expo 2015
Willamette Valley Outfitters specializes in salmon and steelhead fishing on Oregon’s coastal rivers and the southern Willamette Valley.
Founded in 2002 by Kyle Buschelman, Willamette Valley Outfitters has earned a name that evokes visions of beautiful Oregon scenery, day-long drifts down the Valley’s best waters, and of course, more salmon and steelhead than you can shake a stick at, if you’ll pardon the pun. Kyle is a master fishing guide who strives simply to provide his clients with an incredibly enjoyable yet completely professional experience.
When Kyle initially met with Feynman Group, his website, like many others’ in his industry, was basic, if not sparse, offering only the essential Willamette Valley Outfitters information. The site served its core purpose; to inform customers what WVO does and how to book a trip. With that in mind, Feynman Group and Willamette Valley Outfitters partnered up to develop a brand new site that would reflect Kyle’s distinct professionalism, while highlighting the entertainment and sport of his line of work. Alongside development, Feynman Group sought to incorporate best SEO practices in the new site and concurrently roll out a complete strategic social media campaign.
Feynman Group designed the new WVO site to be responsive, meaning the site provides an optimal user experience on any device. The site actually adapts to the different screen sizes of devices such as computer monitors, tablets, and phones, and necessary navigational changes are made accordingly, all without interfering with the primary front-end user experience.
Willamette Valley Outfitters’ site incorporates a lot of eye candy to bring the site to life. Vibrant photos and images catch the eye, a seamless, content-saturated homepage adds an interactive experience, and features like rolling video and detailed maps give the site added character. Getting it all to look right was half the battle, the other being to verify everything functioned correctly in all browsers and devices. While this posed a serious challenge, Feynman Group’s developers exhaustively tested each feature for quality assurance.
Another unique feature Feynman Group incorporated in WVO’s new site was extensive copy-writing. Coming from a point where there was previously very little written content, Feynman Group worked closely alongside Kyle to produce natural and authentic copy, incorporating extensive research on the subject matter. The result is an informative resource on WVO and fishing in Oregon that’s also easy to read and digest.
Feynman Group launched the new Willamette Valley Outfitters website in late February, and the response has been fantastic. In all, the site is an exercise not only in fun and rich design, but exceptional function and usability. If you like what you see, contact Kyle Buschelman to book your guided fishing trip. I hear the King and Coho will be wild this August!
Willamette Valley Outfitters Guide Kyle Buschelman