by Scotty McConnell
Posted on 2017-08-08 22:58:02
Imagine two hardware stores who share a parking lot; one hardware store is bright, welcoming, clean and well-maintained. The other has paint chipping off the building, a flickering ‘open’ sign and barred windows. Which one does the customer choose to enter?
The company website is the modern day store front. Now imagine there are two equally bright and welcoming hardware stores. How does one set itself apart from the other? The one who delivers the best customer experience.
Set your modern day store front apart with these strategies to improve your customer’s experience.
If a customer was in the hardware store checking out and the employee at the register asked them to write down their credit card information and proceeded to carelessly leave that sensitive information on the counter, how would the customer feel? Distrustful, not cared about. When a company website doesn’t have a SSL Certificate, it sends the same message to the customer; the company doesn’t care about securing the customer’s privacy and financial well-being.
In addition to assuring that the customer’s credit card data is secure, SSL certificates create a positive customer experience by preventing extra cookies and ads being injected onto the website.
Read more about SSL Certificates here: https://www.feynmangroup.com/blog/http-ssl-https.
Mobile is king. As of July 2017, 54% of users access the internet from their smartphones. It is absolutely necessary for a customer to be able to navigate a website effortlessly from their phone.
Let’s go back to our aesthetically equal hardware stores. Both of them are chains. One of them has the same layout in every single location. The customer walks in and knows exactly which aisle to find ceiling tiles without having to think about it. They are in the same aisle they were in at the location across town.
The same principle applies to mobile responsive design. A customer should intuitively know where to find what they are looking for across a website displayed on desktop, smartphone and tablet. This consistency builds familiarity and loyalty with the customer and allows them to focus on their purchase rather than everything the company is doing poorly. Consider asking your web designer to re-design your website using Mobile First Design.
Intuitive User Interface Design
Humans are hardwired to choose the path of least resistance. A customer should not have to work to find out what a company does, learn about their service or products, or how to purchase them. This is where user interface design is critical in creating a positive customer experience. Creating a website that is intuitive for the customer to acquire what they came to the website for is key. Here are a few principles to focus on to keep your potential customers from bouncing back to Google’s search results and retaining them on your website:
- The three-click rule: Every destination on the website should be less than three clicks of a mouse away from the customer accessing it.
- Simplicity: The #3 most visited websites in the world have one major thing in common, the simplicity of their website’s interface and purpose. See Google, YouTube and Facebook.
- Usability: A customer should never have to pinch, zoom or slide. For mobile resolution, buttons should be big enough that they can be effortlessly activated with the tap of the thumb. Text should have high readability by using appropriately large font size and by selecting colors that have high contrast.
- Information architecture: Scanning is how people read content on the web and 55% of all page views get less than 15 seconds of attention. Use hierarchy to help your customers quickly locate the information they are seeking. This is achieved by breaking up information into readable chunks, organizing it using subheadings, and optimizing for skimming with bullet points.
The shortest distance between a brand and a customer is a conversation. Chatbots are poised to become the standard that websites are for businesses in the near future. Using Artificial Intelligence, Chatbots can be programmed to suit the customer needs of any industry. They allow website visitors to ask questions as they would if they were talking to a knowledgeable customer service representative at the hardware store. The customer is provided on demand support and the automated service gives the company more efficiency to be productive and grow.
Creating a great customer experience in a store or on a website is subtle. The customer shouldn’t even realize why it is a great experience, it just is because everything works seamlessly.
by Mark Tschetter
Posted on 2016-12-23 01:15:07
Few people know Oregon’s rivers better than brothers Clay and Ty Holloway. The duo has been fishing since they were young boys, and their love for the sport has only grown over the years. The Holloways eventually decided to share their passion by leading guided fly fishing trips along the beautiful McKenzie River. They were working with an outstanding business idea; however, the brothers recognized their need for a stronger online presence to reel in more clients.
Feynman Group created an entirely new website for Holloway Bros using the newest version of WordPress. Feynman’s web professionals began by gaining a comprehensive idea of Clay and Ty’s vision, and customized the design to fit that vision. The Holloway’s fly fishing business has no shortage of visual appeal, so Feynman harnessed it with stunning photos and a color scheme that captures the beauty of the McKenzie River. “Our primary goal with the Holloway Bros site was to convey a sense of adventure and excitement in order to spark the interest of potential clients,” said Nathan Johnson, a website developer at Feynman Group, Inc.
To make the Holloway Bros site easy to navigate, Feynman used a modern and clean setup. It’s even mobile friendly, so that potential clients can have an equally outstanding experience viewing from their phones. Since Feynman used the newest version of WordPress, it’s both up-to-date and secure. The site features a blog, photo gallery, personal testimonials, social media information, and more in order to gain maximum traction with potential and returning clients.
After seeing the final product, Ty Holloway said, “Working with the Feynman Group was a real pleasure; they were extremely helpful throughout the entire process. The service was very personal, and any questions that I had were met with a quick response. I would recommend their services to anyone looking to improve their web presence.”
Thanks to Feynman’s website design, development, and hosting the Holloway brothers now boast a modern and user-friendly online presence perfectly tailored to their business.
Ty and Clay Holloway Bros
by Mike Wilson
Posted on 2016-05-16 21:22:47
Google plans to hammer another nail into Adobe Flash Player’s coffin, according to a recent publicly available proposal. The multimedia platform, which has faced a swathe of criticisms over it’s 20+ year lifespan, will presently face stifled support in Google’s popular Chrome browser.
According to the proposal, Google will continue to bundle Flash with Chrome, however when users visit webpages containing Flash content, they will now be prompted to allow the content before it is loaded, shifting closer to an “opt-in” type of model.
If the user chooses to load Flash content on a webpage, Chrome will remember the user’s settings for the domain, meaning Flash must only be allowed once on a webpage to continue serving content in the future. In addition, Chrome will initially default to allow Flash content on the top 10 sites (based on aggregate usage) for one year.
When these changes go into effect, users will still have the ability to set their own preferences, including an option to always run Flash content.
The shift comes alongside Google’s continued efforts to phase out Adobe Flash content in favor of HTML5. In the Fall, Chrome began blocking Flash based ads by default and Google plans to fully ban them by the start of next year.
The updates will likely impact Flash significantly, as Chrome reportedly holds a staggering 70% of web browser usage as of April 2016.
by Mike Wilson
Posted on 2015-10-16 21:40:00
Adobe has confirmed another major vulnerability in its Flash Player just one day after releasing its monthly security update. The exploit, which affects Flash users across all platforms, including Windows, Mac, and Linux, allows attackers to crash and seize complete control of the user’s system. This grants attackers full access to users’ webcams, files, browsing history, online banking information, and any other sensitive data contained on the machine, opening the door for full-scale identity theft.
Adobe Flash is a software platform commonly used for animations, browser and mobile games, applications, interactive media, online advertisements, streaming video, and more. Though its popularity has dwindled consistently in recent years (in large part due to known security issues), many websites and applications still employ Flash for a variety of uses.
As of the time this posting, Adobe has issued a security bulletin containing an update to the vulnerable version of Flash, however the safest option for all users is to uninstall Flash. Thankfully, most users should be able to get by without the software installed on their machines, as many modern platforms have been slowly moving away from Flash.
To uninstall Flash Player from your Windows machine, follow these instructions. Mac users can find instructions here. Finally, to disable Flash in your browser, see these instructions for a complete list of modern browsers.
For more technical details and deeper explanation, you may download Feynman Group’s security brief: FeynmanGroup_FlashSecurityBrief_101615
by Mark Tschetter
Posted on 2015-06-01 22:23:02
Feynman Group is proud to introduce our brand new redesigned website! You’ll immediately notice a fresh look, but this isn’t just a facelift. We completely overhauled the site’s structure, went all-out with modern, innovative visuals, and optimized each page from the ground up. Partially inspired by Google’s so-called “mobilegeddon,” we formed a game plan to thoroughly revamp Feynman Group’s presence on the web.
In order to satisfy the ambitious goals we set for ourselves, we approached this undertaking from a completely new angle. We knew without compromise that the final product had to function flawlessly in all common browsers and on all modern devices. Laptops, desktops, tablets, and phones, including those from Microsoft, Apple, and beyond all required equal attention. On top of that, we needed enough control such that we could tweak each element individually without any kinds of restrictions.
We also took this as an opportunity to revitalize our website’s search presence. It’s no secret that, without proper planning, redesigning your website can negatively affect previous search engine optimization efforts, but we wanted to take our preparations further. This meant carefully organizing our URL structure, thoughtfully shaping our written content, addressing all metadata, and countless other techniques which would boost our site’s search-friendliness.
Going forward, we’re eager to hear your thoughts on our new look! All comments, questions, and constructive criticism is welcome as we continue to improve our presence in the digital space. If you’d like to drop us a line or inquire on how we can bolster your web presence, feel free to visit our new contact page or give us a call at 541.342.5531 (Eugene) or 971.254.9922 (Portland).
by Mark Tschetter
Posted on 2015-03-20 20:52:49
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”
-Google Webmaster Central Blog, 2/26/15
If you needed any more reason to optimize your website for mobile devices, Google will begin penalizing websites that do not offer tablet and phone users a seamless experience. Since November 2014, Google has already been distinguishing mobile-friendly sites in search results, however the latest changes will specifically rank mobile-friendly sites higher than non-mobile-friendly pages when users search from their phones or tablets.
This so-called “Mobilegeddon” is not the first time Google has significantly changed its algorithms to cater to the mobile web. Back in June 2013, Google posted a similar announcement to their Webmaster Central Blog which included some common errors and how to correct them. The latest announcement is likely another sign of what’s to come as the mobile web market continues to soar and as wearables find their place as an emerging technology.
Many websites are taking advantage of responsive and adaptive web design practices in order to maintain a consistent user experience across devices. Sites that are designed with mobile in mind also eliminate the need for separate desktop and mobile versions, offering the best of both worlds. For a solid demonstration of some common responsive and adaptive design principles, Fast Company’s article brilliantly illustrates the idea with simple visuals. If you’d like to learn more about how Google’s changes will affect you or how you can enhance your website for mobile users, contact a member of Feynman Group’s digital marketing team.
Developing web content with relative units is one technique associated with responsive design. Courtesy of Fast Company
by Mark Tschetter
Posted on 2015-03-02 21:32:27
WVO and Feynman Group at the Sportsmens Expo 2015
Willamette Valley Outfitters specializes in salmon and steelhead fishing on Oregon’s coastal rivers and the southern Willamette Valley.
Founded in 2002 by Kyle Buschelman, Willamette Valley Outfitters has earned a name that evokes visions of beautiful Oregon scenery, day-long drifts down the Valley’s best waters, and of course, more salmon and steelhead than you can shake a stick at, if you’ll pardon the pun. Kyle is a master fishing guide who strives simply to provide his clients with an incredibly enjoyable yet completely professional experience.
When Kyle initially met with Feynman Group, his website, like many others’ in his industry, was basic, if not sparse, offering only the essential Willamette Valley Outfitters information. The site served its core purpose; to inform customers what WVO does and how to book a trip. With that in mind, Feynman Group and Willamette Valley Outfitters partnered up to develop a brand new site that would reflect Kyle’s distinct professionalism, while highlighting the entertainment and sport of his line of work. Alongside development, Feynman Group sought to incorporate best SEO practices in the new site and concurrently roll out a complete strategic social media campaign.
Feynman Group designed the new WVO site to be responsive, meaning the site provides an optimal user experience on any device. The site actually adapts to the different screen sizes of devices such as computer monitors, tablets, and phones, and necessary navigational changes are made accordingly, all without interfering with the primary front-end user experience.
Willamette Valley Outfitters’ site incorporates a lot of eye candy to bring the site to life. Vibrant photos and images catch the eye, a seamless, content-saturated homepage adds an interactive experience, and features like rolling video and detailed maps give the site added character. Getting it all to look right was half the battle, the other being to verify everything functioned correctly in all browsers and devices. While this posed a serious challenge, Feynman Group’s developers exhaustively tested each feature for quality assurance.
Another unique feature Feynman Group incorporated in WVO’s new site was extensive copy-writing. Coming from a point where there was previously very little written content, Feynman Group worked closely alongside Kyle to produce natural and authentic copy, incorporating extensive research on the subject matter. The result is an informative resource on WVO and fishing in Oregon that’s also easy to read and digest.
Feynman Group launched the new Willamette Valley Outfitters website in late February, and the response has been fantastic. In all, the site is an exercise not only in fun and rich design, but exceptional function and usability. If you like what you see, contact Kyle Buschelman to book your guided fishing trip. I hear the King and Coho will be wild this August!
Willamette Valley Outfitters Guide Kyle Buschelman
by Mark Tschetter
Posted on 2015-02-17 18:03:33
Kids’ FIRST’s mission is simple: to provide intervention and advocacy for children who are victims of, or witnesses to, crime.
The Kids’ FIRST Center opened its doors in Lane County, Oregon in 1994 with the intent of taking a multidisciplinary team approach to child abuse intervention. For victims and witnesses of child abuse, the repeated interviews, technical processes, and general bureaucracy surrounding the justice system can be taxing and confusing experiences. Kids’ FIRST sought to ease this process by consolidating all of the resources a child would need under one roof.
The Center, whose name is actually an acronym for Kids’ Forensic Intervention Response & Support Team, acts under direct supervision of the Lane County District Attorney’s office. Currently the Kids’ FIRST Board is involved with the task of migrating the Center away from the DA’s office and becoming a completely self-standing non-profit organization. Hence, the Board determined in late 2014 that the Center needed a new website to better reach the community and help raise awareness.
Feynman Group diligently worked alongside the Kids’ FIRST staff to define clear goals and expectations for their new site, then quickly got to work developing a polished, easy to navigate, and fully responsive product.
The new Kids’ FIRST website is fully responsive, meaning as the size of the screen changes, the site changes accordingly.
One unique feature to the site is its multilingual integration. Not wanting to exclude Lane County’s Spanish-speaking population, Kids’ FIRST and Feynman Group looked for a way to seamlessly integrate both Spanish and English content on the site without fully relying on clunky, automated solutions. After researching different options, the WordPress Multilingual Plugin ended up being an effective solution, and their willingness to supply non-profit organizations with a subscription free-of-charge was the icing on the cake.
Feynman Group’s own Jason Kunz sits on the Kids’ FIRST Board of Directors and plays an integral part of the fundraising team to help recruit new members. When asked why he volunteers with the Center, Jason replied, “There is a huge need in our community for dedicated individuals to help with non-profit organizations that help kids and others in need.” He added,
I am a father, I have kids that have friends that come from non-ideal backgrounds, so anything I can do to help make a difference in the lives of others is very motivating… Especially for children that are abused and can’t help themselves.
The Center does not charge for its services and advertises no waiting lists. Because the Center is funded solely by grants and private donations, paid staff is small and volunteers are integral. Two major goals for the new site were to streamline the giving process and to make it easier to stay informed. Using simple techniques, Feynman Group ensured that visitors to the site would have access to those tools with minimal effort, ultimately benefiting the Center.
On the new Kids’ FIRST website, Jason Kunz simply commented,
I’ve done a lot of volunteering, board work, but nothing is as important and fulfilling to me as the work I do as a Board Member of Kids’ FIRST. The website is a fantastic reflection of the partnership between Feynman and the Center.
If you know a child in need, contact the Kids’ FIRST Center online, by phone at (541) 682-3938 Monday through Friday 8:00 AM to 5:00 PM, or in person at:
2675 MLK Jr. Blvd
Eugene, OR 97401
by Feynman Group
Posted on 2014-09-09 21:28:29
A serious security vulnerability has been discovered in two prevalent plugins, Slider Revolution and Showbiz Pro (WordPress). Considering these popular plugins are distributed through many popular WordPress themes from ThemeForest and sold directly on CodeCanyon, an abundance of websites can be expected to be at risk.
What it Does
According to the security blog Sucuri, due to the vulnerability, remote hackers are able to gain access into the servers of any site using outdated versions of these plugins. This includes versions of Slider Revolution earlier than 4.2 (released February 2014) and versions of Showbiz Pro earlier than 1.5.3 (released January 2014). In other words, as long as your plugins are updated to these versions, your website will be safe.
How Do I Know if I’m at Risk?
If You Purchased a Theme from ThemeForest
In response to the vulnerability, Envato contacted each theme’s authors and created a list of potentially affected themes. Check here to see if any of the themes you use are at risk. For users’ convenience, Envato organized the list in two sub-categories: (1) Themes yet to offer a secure update and (2) Themes already offering a secure update.
1. Login to your WordPress Admin site
2. Click on the Plugins link in the sidebar
3. Find the Showbiz Pro and Slider Revolution from plugin
4. The version number will appear on the second line of the Description column (as seen below)
Check your WordPress Admin
You can also check your plugin version directly by following these steps:
This vulnerability is a very serious concern. It has the potential to cause havoc on company websites and allow hackers to download virtually any information they want.
For our clients, we have begun manually updating their WordPress Plugins to ensure quality control. However, if your company is in need of protection, don’t hesitate to reach out to Feynman Group and let our expert web developers give you the security you deserve.
For additional information, hop on over here for step-by-step guides to manually update your WordPress Plugins.
by Patrick Sequeira
Posted on 2013-12-12 17:53:23
Looks like this “mobile” thing may be catching on after all.
For years, online marketers have been touting the rise of mobile devices, and the importance for all website owners and operators to prepare for the influx of customers accessing their content from mobile devices. At first, the predicted increases didn’t pan out, turning out to be much lower than expected. This had an interesting effect in the world of website owners – some of those who rushed to build mobile-friendly web experiences felt like they weren’t receiving returns on their investment, and some of those who didn’t jump on the mobile bandwagon felt a sense of vindication that they hadn’t blindly followed the latest trend.
Fast forward another couple of years, and things really get interesting. According to Walker Sands, for the last two quarters, mobile traffic has reached almost 30% of overall internet traffic (http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q3-2013). This is an 67% year over year increase, and up from 10% as recently as May 2012.
What does this mean? It means the rise of mobile traffic is already here, and still growing. It arrived slower than some initially predicted, which made the problem worse for some website operators – it lulled them into the thinking that becoming mobile-friendly wasn’t a high priority. But what business can afford to turn away almost a third of its potential customers? Not many.
Building a mobile-friendly website is actually an over-simplified idea – mobile devices are diverse. There are tablets and phones with a wide range of display sizes, iOS and Android operating systems, multiple App platforms and marketplaces. The key turns out not to be to become “mobile-friendly,” but to deliver your content in the proper flexibility of formats so that as many potential customers as possible have the best user experience possible. There is no “one size fits all” solution – it depends on your content, your customers, and your objectives. In some cases, it’s possible to re-vamp existing websites that are not conducive to mobile consumption, creating alternate versions simplified and re-sized to be a good fit for mobile devices. In other cases, a better option is to take the opportunity to upgrade your entire web experience, creating a flexible website that takes advantage of the advances in web design and programming to deliver content ready for consumption from any device. Whichever path is right for your business, the clear imperative is that you must deliver content optimized for mobile devices if you expect to grow or even retain your market share.
Posted by :Sarah Whitt