by Scotty McConnell
Posted on 2017-08-08 22:58:02
Imagine two hardware stores who share a parking lot; one hardware store is bright, welcoming, clean and well-maintained. The other has paint chipping off the building, a flickering ‘open’ sign and barred windows. Which one does the customer choose to enter?
The company website is the modern day store front. Now imagine there are two equally bright and welcoming hardware stores. How does one set itself apart from the other? The one who delivers the best customer experience.
Set your modern day store front apart with these strategies to improve your customer’s experience.
If a customer was in the hardware store checking out and the employee at the register asked them to write down their credit card information and proceeded to carelessly leave that sensitive information on the counter, how would the customer feel? Distrustful, not cared about. When a company website doesn’t have a SSL Certificate, it sends the same message to the customer; the company doesn’t care about securing the customer’s privacy and financial well-being.
In addition to assuring that the customer’s credit card data is secure, SSL certificates create a positive customer experience by preventing extra cookies and ads being injected onto the website.
Read more about SSL Certificates here: https://www.feynmangroup.com/blog/http-ssl-https.
Mobile is king. As of July 2017, 54% of users access the internet from their smartphones. It is absolutely necessary for a customer to be able to navigate a website effortlessly from their phone.
Let’s go back to our aesthetically equal hardware stores. Both of them are chains. One of them has the same layout in every single location. The customer walks in and knows exactly which aisle to find ceiling tiles without having to think about it. They are in the same aisle they were in at the location across town.
The same principle applies to mobile responsive design. A customer should intuitively know where to find what they are looking for across a website displayed on desktop, smartphone and tablet. This consistency builds familiarity and loyalty with the customer and allows them to focus on their purchase rather than everything the company is doing poorly. Consider asking your web designer to re-design your website using Mobile First Design.
Intuitive User Interface Design
Humans are hardwired to choose the path of least resistance. A customer should not have to work to find out what a company does, learn about their service or products, or how to purchase them. This is where user interface design is critical in creating a positive customer experience. Creating a website that is intuitive for the customer to acquire what they came to the website for is key. Here are a few principles to focus on to keep your potential customers from bouncing back to Google’s search results and retaining them on your website:
- The three-click rule: Every destination on the website should be less than three clicks of a mouse away from the customer accessing it.
- Simplicity: The #3 most visited websites in the world have one major thing in common, the simplicity of their website’s interface and purpose. See Google, YouTube and Facebook.
- Usability: A customer should never have to pinch, zoom or slide. For mobile resolution, buttons should be big enough that they can be effortlessly activated with the tap of the thumb. Text should have high readability by using appropriately large font size and by selecting colors that have high contrast.
- Information architecture: Scanning is how people read content on the web and 55% of all page views get less than 15 seconds of attention. Use hierarchy to help your customers quickly locate the information they are seeking. This is achieved by breaking up information into readable chunks, organizing it using subheadings, and optimizing for skimming with bullet points.
The shortest distance between a brand and a customer is a conversation. Chatbots are poised to become the standard that websites are for businesses in the near future. Using Artificial Intelligence, Chatbots can be programmed to suit the customer needs of any industry. They allow website visitors to ask questions as they would if they were talking to a knowledgeable customer service representative at the hardware store. The customer is provided on demand support and the automated service gives the company more efficiency to be productive and grow.
Creating a great customer experience in a store or on a website is subtle. The customer shouldn’t even realize why it is a great experience, it just is because everything works seamlessly.
by Mark Tschetter
Posted on 2016-12-23 01:15:07
Few people know Oregon’s rivers better than brothers Clay and Ty Holloway. The duo has been fishing since they were young boys, and their love for the sport has only grown over the years. The Holloways eventually decided to share their passion by leading guided fly fishing trips along the beautiful McKenzie River. They were working with an outstanding business idea; however, the brothers recognized their need for a stronger online presence to reel in more clients.
Feynman Group created an entirely new website for Holloway Bros using the newest version of WordPress. Feynman’s web professionals began by gaining a comprehensive idea of Clay and Ty’s vision, and customized the design to fit that vision. The Holloway’s fly fishing business has no shortage of visual appeal, so Feynman harnessed it with stunning photos and a color scheme that captures the beauty of the McKenzie River. “Our primary goal with the Holloway Bros site was to convey a sense of adventure and excitement in order to spark the interest of potential clients,” said Nathan Johnson, a website developer at Feynman Group, Inc.
To make the Holloway Bros site easy to navigate, Feynman used a modern and clean setup. It’s even mobile friendly, so that potential clients can have an equally outstanding experience viewing from their phones. Since Feynman used the newest version of WordPress, it’s both up-to-date and secure. The site features a blog, photo gallery, personal testimonials, social media information, and more in order to gain maximum traction with potential and returning clients.
After seeing the final product, Ty Holloway said, “Working with the Feynman Group was a real pleasure; they were extremely helpful throughout the entire process. The service was very personal, and any questions that I had were met with a quick response. I would recommend their services to anyone looking to improve their web presence.”
Thanks to Feynman’s website design, development, and hosting the Holloway brothers now boast a modern and user-friendly online presence perfectly tailored to their business.
Ty and Clay Holloway Bros
by Mike Wilson
Posted on 2016-05-16 21:22:47
Google plans to hammer another nail into Adobe Flash Player’s coffin, according to a recent publicly available proposal. The multimedia platform, which has faced a swathe of criticisms over it’s 20+ year lifespan, will presently face stifled support in Google’s popular Chrome browser.
According to the proposal, Google will continue to bundle Flash with Chrome, however when users visit webpages containing Flash content, they will now be prompted to allow the content before it is loaded, shifting closer to an “opt-in” type of model.
If the user chooses to load Flash content on a webpage, Chrome will remember the user’s settings for the domain, meaning Flash must only be allowed once on a webpage to continue serving content in the future. In addition, Chrome will initially default to allow Flash content on the top 10 sites (based on aggregate usage) for one year.
When these changes go into effect, users will still have the ability to set their own preferences, including an option to always run Flash content.
The shift comes alongside Google’s continued efforts to phase out Adobe Flash content in favor of HTML5. In the Fall, Chrome began blocking Flash based ads by default and Google plans to fully ban them by the start of next year.
The updates will likely impact Flash significantly, as Chrome reportedly holds a staggering 70% of web browser usage as of April 2016.
by Feynman Group
Posted on 2012-07-12 17:25:23
SELCO Community Credit Union came to Feynman Group with a problem. They had a Website that had been built 10 years prior and, according to the SELCO Marketing Director, Laura Illig, it was old, antiquated, confusing, clunky and ugly. SELCO was experiencing the same problem that many companies with legacy Websites experience. They had a Website made 10 years ago, over time different departments needed different functions added so they hired Website Designers and Developers to add to it as needed without a cohesive strategy guiding the structural design.
The SELCO Marketing and Information Services (IS) Departments addressed their problem by seeking bids from Web Design companies for a complete Website overhaul. They looked at three primary companies. According to Illig, they wanted to find a local company whom they felt they could communicate productively with and who displayed professionalism and extensive industry knowledge.
To assess the technical skills and industry knowledge of the potential firms, the SELCO IS Department spent time with the Web Design and Development teams from each company. Regulations in the banking industry meant that security was of the utmost importance and there would be many compliance requirements that the new Website would have to meet.Read More
by Feynman Group
Posted on 2012-05-16 22:24:31
The Feynman Group Website Development Team took a multifold approach to meet the needs of Natural Solutions that extended beyond just the Website. Due to the importance of imagery, we coordinated with Natural Solutions Management to find a professional photographer to produce high quality photos of work Natural Solutions had done for clients.
Our Design Team gaining a comprehensive understanding of the Natural Solutions company vision and mission and how that could be integrated in the new Website. They created an overall look for the site and then different page elements that would complement the look but add variety throughout the site.Our Developers connected the Website design to our backend Content Management System (CMS), Tuva, and ensured that components of the system, such as the Photo Gallery, FAQ and News features were available and functioning in a way that met the client’s individual needs.Read More