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Drive your Website Ahead of the Competition in 2017 by Enhancing your Customer’s Experience with these Strategies

by Scotty McConnell

Posted on 2017-08-08 22:58:02


Imagine two hardware stores who share a parking lot; one hardware store is bright, welcoming, clean and well-maintained. The other has paint chipping off the building, a flickering ‘open’ sign and barred windows. Which one does the customer choose to enter?

The company website is the modern day store front. Now imagine there are two equally bright and welcoming hardware stores. How does one set itself apart from the other? The one who delivers the best customer experience.

Set your modern day store front apart with these strategies to improve your customer’s experience.



SSL Certificate

If a customer was in the hardware store checking out and the employee at the register asked them to write down their credit card information and proceeded to carelessly leave that sensitive information on the counter, how would the customer feel? Distrustful, not cared about. When a company website doesn’t have a SSL Certificate, it sends the same message to the customer; the company doesn’t care about securing the customer’s privacy and financial well-being.

In addition to assuring that the customer’s credit card data is secure, SSL certificates create a positive customer experience by preventing extra cookies and ads being injected onto the website.

Read more about SSL Certificates here:


Mobile Responsiveness

Mobile is king. As of July 2017, 54% of users access the internet from their smartphones. It is absolutely necessary for a customer to be able to navigate a website effortlessly from their phone.

Let’s go back to our aesthetically equal hardware stores. Both of them are chains. One of them has the same layout in every single location. The customer walks in and knows exactly which aisle to find ceiling tiles without having to think about it. They are in the same aisle they were in at the location across town.

The same principle applies to mobile responsive design. A customer should intuitively know where to find what they are looking for across a website displayed on desktop, smartphone and tablet. This consistency builds familiarity and loyalty with the customer and allows them to focus on their purchase rather than everything the company is doing poorly. Consider asking your web designer to re-design your website using Mobile First Design.


Intuitive User Interface Design

Humans are hardwired to choose the path of least resistance. A customer should not have to work to find out what a company does, learn about their service or products, or how to purchase them. This is where user interface design is critical in creating a positive customer experience. Creating a website that is intuitive for the customer to acquire what they came to the website for is key. Here are a few principles to focus on to keep your potential customers from bouncing back to Google’s search results and retaining them on your website:

  • The three-click rule: Every destination on the website should be less than three clicks of a mouse away from the customer accessing it.
  • Simplicity: The #3 most visited websites in the world have one major thing in common, the simplicity of their website’s interface and purpose. See Google, YouTube and Facebook.
  • Usability: A customer should never have to pinch, zoom or slide. For mobile resolution, buttons should be big enough that they can be effortlessly activated with the tap of the thumb. Text should have high readability by using appropriately large font size and by selecting colors that have high contrast.
  • Information architecture: Scanning is how people read content on the web and 55% of all page views get less than 15 seconds of attention. Use hierarchy to help your customers quickly locate the information they are seeking. This is achieved by breaking up information into readable chunks, organizing it using subheadings, and optimizing for skimming with bullet points.


AI Chatbots

The shortest distance between a brand and a customer is a conversation. Chatbots are poised to become the standard that websites are for businesses in the near future. Using Artificial Intelligence, Chatbots can be programmed to suit the customer needs of any industry. They allow website visitors to ask questions as they would if they were talking to a knowledgeable customer service representative at the hardware store. The customer is provided on demand support and the automated service gives the company more efficiency to be productive and grow.


Creating a great customer experience in a store or on a website is subtle. The customer shouldn’t even realize why it is a great experience, it just is because everything works seamlessly.

Local Fly Fishing Guides Hook More Customers with New Website

by Mark Tschetter

Posted on 2016-12-23 01:15:07

Fly Fishing on the Oregon Rivers | Holloway Bros Fly Fishing GuidesFew people know Oregon’s rivers better than brothers Clay and Ty Holloway. The duo has been fishing since they were young boys, and their love for the sport has only grown over the years. The Holloways eventually decided to share their passion by leading guided fly fishing trips along the beautiful McKenzie River. They were working with an outstanding business idea; however, the brothers recognized their need for a stronger online presence to reel in more clients.

Feynman Group created an entirely new website for Holloway Bros using the newest version of WordPress. Feynman’s web professionals began by gaining a comprehensive idea of Clay and Ty’s vision, and customized the design to fit that vision. The Holloway’s fly fishing business has no shortage of visual appeal, so Feynman harnessed it with stunning photos and a color scheme that captures the beauty of the McKenzie River. “Our primary goal with the Holloway Bros site was to convey a sense of adventure and excitement in order to spark the interest of potential clients,” said Nathan Johnson, a website developer at Feynman Group, Inc.

To make the Holloway Bros site easy to navigate, Feynman used a modern and clean setup. It’s even mobile friendly, so that potential clients can have an equally outstanding experience viewing from their phones. Since Feynman used the newest version of WordPress, it’s both up-to-date and secure. The site features a blog, photo gallery, personal testimonials, social media information, and more in order to gain maximum traction with potential and returning clients.



After seeing the final product, Ty Holloway said, “Working with the Feynman Group was a real pleasure; they were extremely helpful throughout the entire process. The service was very personal, and any questions that I had were met with a quick response. I would recommend their services to anyone looking to improve their web presence.”

Thanks to Feynman’s website design, development, and hosting the Holloway brothers now boast a modern and user-friendly online presence perfectly tailored to their business.



Ty and Clay Holloway Bros



Google Blocks Adobe Flash in Chrome Browser

by Mike Wilson

Posted on 2016-05-16 21:22:47

Google plans to hammer another nail into Adobe Flash Player’s coffin, according to a recent publicly available proposal. The multimedia platform, which has faced a swathe of criticisms over it’s 20+ year lifespan, will presently face stifled support in Google’s popular Chrome browser.

Google | Chrome | Adobe | Flash | DuelAccording to the proposal, Google will continue to bundle Flash with Chrome, however when users visit webpages containing Flash content, they will now be prompted to allow the content before it is loaded, shifting closer to an “opt-in” type of model.

If the user chooses to load Flash content on a webpage, Chrome will remember the user’s settings for the domain, meaning Flash must only be allowed once on a webpage to continue serving content in the future. In addition, Chrome will initially default to allow Flash content on the top 10 sites (based on aggregate usage) for one year.

When these changes go into effect, users will still have the ability to set their own preferences, including an option to always run Flash content.

The shift comes alongside Google’s continued efforts to phase out Adobe Flash content in favor of HTML5. In the Fall, Chrome began blocking Flash based ads by default and Google plans to fully ban them by the start of next year.

The updates will likely impact Flash significantly, as Chrome reportedly holds a staggering 70% of web browser usage as of April 2016.

Google | Chrome | Adobe | Flash | Proposal |

Feynman Group Website Gets an All New Look!

by Mark Tschetter

Posted on 2015-06-01 22:23:02

Feynman group logo fractal
Feynman Group is proud to introduce our brand new redesigned website! You’ll immediately notice a fresh look, but this isn’t just a facelift. We completely overhauled the site’s structure, went all-out with modern, innovative visuals, and optimized each page from the ground up. Partially inspired by Google’s so-called “mobilegeddon,” we formed a game plan to thoroughly revamp Feynman Group’s presence on the web.

In order to satisfy the ambitious goals we set for ourselves, we approached this undertaking from a completely new angle. We knew without compromise that the final product had to function flawlessly in all common browsers and on all modern devices. Laptops, desktops, tablets, and phones, including those from Microsoft, Apple, and beyond all required equal attention. On top of that, we needed enough control such that we could tweak each element individually without any kinds of restrictions.

We also took this as an opportunity to revitalize our website’s search presence. It’s no secret that, without proper planning, redesigning your website can negatively affect previous search engine optimization efforts, but we wanted to take our preparations further. This meant carefully organizing our URL structure, thoughtfully shaping our written content, addressing all metadata, and countless other techniques which would boost our site’s search-friendliness.

Feynman group house of business cardsGoing forward, we’re eager to hear your thoughts on our new look! All comments, questions, and constructive criticism is welcome as we continue to improve our presence in the digital space. If you’d like to drop us a line or inquire on how we can bolster your web presence, feel free to visit our new contact page or give us a call at 541.342.5531 (Eugene) or 971.254.9922 (Portland).

Google to Penalize Non-Mobile Websites in Search Results

by Mark Tschetter

Posted on 2015-03-20 20:52:49

Mobile phone google search“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

-Google Webmaster Central Blog, 2/26/15

If you needed any more reason to optimize your website for mobile devices, Google will begin penalizing websites that do not offer tablet and phone users a seamless experience. Since November 2014, Google has already been distinguishing mobile-friendly sites in search results, however the latest changes will specifically rank mobile-friendly sites higher than non-mobile-friendly pages when users search from their phones or tablets.

This so-called “Mobilegeddon” is not the first time Google has significantly changed its algorithms to cater to the mobile web. Back in June 2013, Google posted a similar announcement to their Webmaster Central Blog which included some common errors and how to correct them. The latest announcement is likely another sign of what’s to come as the mobile web market continues to soar and as wearables find their place as an emerging technology.

Many websites are taking advantage of responsive and adaptive web design practices in order to maintain a consistent user experience across devices. Sites that are designed with mobile in mind also eliminate the need for separate desktop and mobile versions, offering the best of both worlds. For a solid demonstration of some common responsive and adaptive design principles, Fast Company’s article brilliantly illustrates the idea with simple visuals. If you’d like to learn more about how Google’s changes will affect you or how you can enhance your website for mobile users, contact a member of Feynman Group’s digital marketing team.


Responsive design | Adaptive design | Mobile friendly | mobile first

Developing web content with relative units is one technique associated with responsive design. Courtesy of Fast Company


Willamette Valley Outfitters Casts a New Line

by Mark Tschetter

Posted on 2015-03-02 21:32:27

WVO and Feynman Group at the Sportsmens Expo 2015

WVO and Feynman Group at the Sportsmens Expo 2015

Willamette Valley Outfitters specializes in salmon and steelhead fishing on Oregon’s coastal rivers and the southern Willamette Valley.

Founded in 2002 by Kyle Buschelman, Willamette Valley Outfitters has earned a name that evokes visions of beautiful Oregon scenery, day-long drifts down the Valley’s best waters, and of course, more salmon and steelhead than you can shake a stick at, if you’ll pardon the pun. Kyle is a master fishing guide who strives simply to provide his clients with an incredibly enjoyable yet completely professional experience.

When Kyle initially met with Feynman Group, his website, like many others’ in his industry, was basic, if not sparse, offering only the essential Willamette Valley Outfitters information. The site served its core purpose; to inform customers what WVO does and how to book a trip. With that in mind, Feynman Group and Willamette Valley Outfitters partnered up to develop a brand new site that would reflect Kyle’s distinct professionalism, while highlighting the entertainment and sport of his line of work. Alongside development, Feynman Group sought to incorporate best SEO practices in the new site and concurrently roll out a complete strategic social media campaign.

Feynman Group designed the new WVO site to be responsive, meaning the site provides an optimal user experience on any device. The site actually adapts to the different screen sizes of devices such as computer monitors, tablets, and phones, and necessary navigational changes are made accordingly, all without interfering with the primary front-end user experience.

Willamette Valley Outfitters

Willamette Valley Outfitters’ site incorporates a lot of eye candy to bring the site to life. Vibrant photos and images catch the eye, a seamless, content-saturated homepage adds an interactive experience, and features like rolling video and detailed maps give the site added character. Getting it all to look right was half the battle, the other being to verify everything functioned correctly in all browsers and devices. While this posed a serious challenge, Feynman Group’s developers exhaustively tested each feature for quality assurance.

Another unique feature Feynman Group incorporated in WVO’s new site was extensive copy-writing. Coming from a point where there was previously very little written content, Feynman Group worked closely alongside Kyle to produce natural and authentic copy, incorporating extensive research on the subject matter. The result is an informative resource on WVO and fishing in Oregon that’s also easy to read and digest.

Feynman Group launched the new Willamette Valley Outfitters website in late February, and the response has been fantastic. In all, the site is an exercise not only in fun and rich design, but exceptional function and usability. If you like what you see, contact Kyle Buschelman to book your guided fishing trip. I hear the King and Coho will be wild this August!

Kyle Buschelman, Willamette Valley Outfitters

Willamette Valley Outfitters Guide Kyle Buschelman


Kids' FIRST Launches New Website

by Mark Tschetter

Posted on 2015-02-17 18:03:33

Kids’ FIRST’s mission is simple: to provide intervention and advocacy for children who are victims of, or witnesses to, crime.

The Kids’ FIRST Center opened its doors in Lane County, Oregon in 1994 with the intent of taking a multidisciplinary team approach to child abuse intervention. For victims and witnesses of child abuse, the repeated interviews, technical processes, and general bureaucracy surrounding the justice system can be taxing and confusing experiences. Kids’ FIRST sought to ease this process by consolidating all of the resources a child would need under one roof.

The Center, whose name is actually an acronym for Kids’ Forensic Intervention Response & Support Team, acts under direct supervision of the Lane County District Attorney’s office. Currently the Kids’ FIRST Board is involved with the task of migrating the Center away from the DA’s office and becoming a completely self-standing non-profit organization. Hence, the Board determined in late 2014 that the Center needed a new website to better reach the community and help raise awareness.

Feynman Group diligently worked alongside the Kids’ FIRST staff to define clear goals and expectations for their new site, then quickly got to work developing a polished, easy to navigate, and fully responsive product.

Responsive Design | Kids' FIRST | Mobile Ready | Feynman Group

The new Kids’ FIRST website is fully responsive, meaning as the size of the screen changes, the site changes accordingly.

One unique feature to the site is its multilingual integration. Not wanting to exclude Lane County’s Spanish-speaking population, Kids’ FIRST and Feynman Group looked for a way to seamlessly integrate both Spanish and English content on the site without fully relying on clunky, automated solutions. After researching different options, the WordPress Multilingual Plugin ended up being an effective solution, and their willingness to supply non-profit organizations with a subscription free-of-charge was the icing on the cake.

Feynman Group’s own Jason Kunz sits on the Kids’ FIRST Board of Directors and plays an integral part of the fundraising team to help recruit new members. When asked why he volunteers with the Center, Jason replied, “There is a huge need in our community for dedicated individuals to help with non-profit organizations that help kids and others in need.”  He added,

I am a father, I have kids that have friends that come from non-ideal backgrounds, so anything I can do to help make a difference in the lives of others is very motivating… Especially for children that are abused and can’t help themselves.

The Center does not charge for its services and advertises no waiting lists. Because the Center is funded solely by grants and private donations, paid staff is small and volunteers are integral. Two major goals for the new site were to streamline the giving process and to make it easier to stay informed. Using simple techniques, Feynman Group ensured that visitors to the site would have access to those tools with minimal effort, ultimately benefiting the Center.

On the new Kids’ FIRST website, Jason Kunz simply commented,

I’ve done a lot of volunteering, board work, but nothing is as important and fulfilling to me as the work I do as a Board Member of Kids’ FIRST. The website is a fantastic reflection of the partnership between Feynman and the Center.

If you know a child in need, contact the Kids’ FIRST Center online, by phone at (541) 682-3938 Monday through Friday 8:00 AM to 5:00 PM, or in person at:

2675 MLK Jr. Blvd
Eugene, OR 97401

It Isn't Too Late to Mobilize Your Website

by Patrick Sequeira

Posted on 2013-12-12 17:53:23

Looks like this “mobile” thing may be catching on after all.

For years, online marketers have been touting the rise of mobile devices, and the importance for all website owners and operators to prepare for the influx of customers accessing their content from mobile devices.  At first, the predicted increases didn’t pan out, turning out to be much lower than expected.  This had an interesting effect in the world of website owners – some of those who rushed to build mobile-friendly web experiences felt like they weren’t receiving returns on their investment, and some of those who didn’t jump on the mobile bandwagon felt a sense of vindication that they hadn’t blindly followed the latest trend.

Fast forward another couple of years, and things really get interesting.  According to Walker Sands, for the last two quarters, mobile traffic has reached almost 30% of overall internet traffic (  This is an 67% year over year increase, and up from 10% as recently as May 2012.

What does this mean?  It means the rise of mobile traffic is already here, and still growing.  It arrived slower than some initially predicted, which made the problem worse for some website operators – it lulled them into the thinking that becoming mobile-friendly wasn’t a high priority.  But what business can afford to turn away almost a third of its potential customers?  Not many.

Percentage of Website Traffic Coming From Mobile Device


Building a mobile-friendly website is actually an over-simplified idea – mobile devices are diverse.  There are tablets and phones with a wide range of display sizes, iOS and Android operating systems, multiple App platforms and marketplaces.  The key turns out not to be to become “mobile-friendly,” but to deliver your content in the proper flexibility of formats so that as many potential customers as possible have the best user experience possible.  There is no “one size fits all” solution – it depends on your content, your customers, and your objectives.  In some cases, it’s possible to re-vamp existing websites that are not conducive to mobile consumption, creating alternate versions simplified and re-sized to be a good fit for mobile devices.  In other cases, a better option is to take the opportunity to upgrade your entire web experience, creating a flexible website that takes advantage of the advances in web design and programming to deliver content ready for consumption from any device.  Whichever path is right for your business, the clear imperative is that you must deliver content optimized for mobile devices if you expect to grow or even retain your market share.

Posted by :Sarah Whitt

MiFitLife iPhone App Launches in iTunes

by Feynman Group

Posted on 2013-06-19 20:56:30

Feynman Group is proud to have worked with Dick Brown and the MiFitLife team to develop a truly unique fitness mobile app for the iPhone and iPad.

MiFitLife is for people who want to make physical activity a part of their lives.  It is physical activity guidance unique to YOU.  It will help you enjoy the benefits of physical activity…the real miracle drug.

Developed and patented by Dr. Richard Brown, PhD: exercise physiologist, high school and college teacher, fitness guidance counselor, and coach of 8 Olympians.  MiFitLife incorporates over 40 years of research and testing to create a personalized physical activity program based upon how efficiently your body uses oxygen.

Simply answer the 17-question Fitness Profile that will accurately determine your ability to use oxygen (VO2Max) and MiFitLife will set the Week 1 Starting Goal (VO2 Points) for your flexible 13-week programs.  Record you physical activity and see how close you are to achieving your weekly goal.  You can do any activity you want as long as it involves movement: from walking and running to lifting and games to housework and gardening.
Here’s How:
1.    Answer 17 Short questions about your physical characteristics and lifestyle determine your fitness level and weekly activity goals.
2.    Do any physical activity you want.  Enter the time and intensity into your Activity Log.
3.    MiFitLife scores the activity and shows how close you are to Your Weekly Goal.
4.    At the end of the week, MiFitLife sets your next personal, realistic Weekly Goal.

“MiFitLife holds great promise as a way to motivate people to get the benefits of exercise.”
Dr. Barbara Drinkwater, Past President, American College of Sports Medicine

“The data input is quite simple and the system will provide a constant monitoring of an individual’s efforts and progression.”
Dr. Stanley James, Slocum Orthopedic Clinic, Eugene , Oregon.

“Individuals are encouraged to choose a variety of activities.  This is important to older individuals who can benefit activity a part of their daily lives.”
Brad Roy, PhD, Oregon Heart Center, Eugene, Oregon

“And then I learned the beauty of MiFitLife.  It fits everybody.  People at every level benefit because everyone has the same problem – when am I exercising too little and when am I exercising too much?  Dr. Brown has invented a way to measure your body’s response to any activity, and then use that information to keep you active.”
Covert Bailey, Author – Fit or Fat    and Lecturer – National Public Broadcasting

MiFitLife is the personal program you need to answer the question, “How much activity is right for you?”  How much activity will improve your fitness, help you feel better and keep you motivated?

MiFitLife changes as you change.

Buy it once – have it, and all upgrades, for life.

Being active is an important part of life.

MiFitLife is a tool that amplifies your ability to make and keep physical activity a part of your life.

To Get the App go here >>


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1177 Pearl St.
Eugene, OR 97401

107 SE Washington Street, Suite 160
Portland, OR 97214