by Mark Tschetter
Posted on 2016-12-23 01:15:07
Few people know Oregon’s rivers better than brothers Clay and Ty Holloway. The duo has been fishing since they were young boys, and their love for the sport has only grown over the years. The Holloways eventually decided to share their passion by leading guided fly fishing trips along the beautiful McKenzie River. They were working with an outstanding business idea; however, the brothers recognized their need for a stronger online presence to reel in more clients.
Feynman Group created an entirely new website for Holloway Bros using the newest version of WordPress. Feynman’s web professionals began by gaining a comprehensive idea of Clay and Ty’s vision, and customized the design to fit that vision. The Holloway’s fly fishing business has no shortage of visual appeal, so Feynman harnessed it with stunning photos and a color scheme that captures the beauty of the McKenzie River. “Our primary goal with the Holloway Bros site was to convey a sense of adventure and excitement in order to spark the interest of potential clients,” said Nathan Johnson, a website developer at Feynman Group, Inc.
To make the Holloway Bros site easy to navigate, Feynman used a modern and clean setup. It’s even mobile friendly, so that potential clients can have an equally outstanding experience viewing from their phones. Since Feynman used the newest version of WordPress, it’s both up-to-date and secure. The site features a blog, photo gallery, personal testimonials, social media information, and more in order to gain maximum traction with potential and returning clients.
After seeing the final product, Ty Holloway said, “Working with the Feynman Group was a real pleasure; they were extremely helpful throughout the entire process. The service was very personal, and any questions that I had were met with a quick response. I would recommend their services to anyone looking to improve their web presence.”
Thanks to Feynman’s website design, development, and hosting the Holloway brothers now boast a modern and user-friendly online presence perfectly tailored to their business.
Ty and Clay Holloway Bros
by Mark Tschetter
Posted on 2015-06-01 22:23:02
Feynman Group is proud to introduce our brand new redesigned website! You’ll immediately notice a fresh look, but this isn’t just a facelift. We completely overhauled the site’s structure, went all-out with modern, innovative visuals, and optimized each page from the ground up. Partially inspired by Google’s so-called “mobilegeddon,” we formed a game plan to thoroughly revamp Feynman Group’s presence on the web.
In order to satisfy the ambitious goals we set for ourselves, we approached this undertaking from a completely new angle. We knew without compromise that the final product had to function flawlessly in all common browsers and on all modern devices. Laptops, desktops, tablets, and phones, including those from Microsoft, Apple, and beyond all required equal attention. On top of that, we needed enough control such that we could tweak each element individually without any kinds of restrictions.
We also took this as an opportunity to revitalize our website’s search presence. It’s no secret that, without proper planning, redesigning your website can negatively affect previous search engine optimization efforts, but we wanted to take our preparations further. This meant carefully organizing our URL structure, thoughtfully shaping our written content, addressing all metadata, and countless other techniques which would boost our site’s search-friendliness.
Going forward, we’re eager to hear your thoughts on our new look! All comments, questions, and constructive criticism is welcome as we continue to improve our presence in the digital space. If you’d like to drop us a line or inquire on how we can bolster your web presence, feel free to visit our new contact page or give us a call at 541.342.5531 (Eugene) or 971.254.9922 (Portland).
by Mark Tschetter
Posted on 2015-03-02 21:32:27
WVO and Feynman Group at the Sportsmens Expo 2015
Willamette Valley Outfitters specializes in salmon and steelhead fishing on Oregon’s coastal rivers and the southern Willamette Valley.
Founded in 2002 by Kyle Buschelman, Willamette Valley Outfitters has earned a name that evokes visions of beautiful Oregon scenery, day-long drifts down the Valley’s best waters, and of course, more salmon and steelhead than you can shake a stick at, if you’ll pardon the pun. Kyle is a master fishing guide who strives simply to provide his clients with an incredibly enjoyable yet completely professional experience.
When Kyle initially met with Feynman Group, his website, like many others’ in his industry, was basic, if not sparse, offering only the essential Willamette Valley Outfitters information. The site served its core purpose; to inform customers what WVO does and how to book a trip. With that in mind, Feynman Group and Willamette Valley Outfitters partnered up to develop a brand new site that would reflect Kyle’s distinct professionalism, while highlighting the entertainment and sport of his line of work. Alongside development, Feynman Group sought to incorporate best SEO practices in the new site and concurrently roll out a complete strategic social media campaign.
Feynman Group designed the new WVO site to be responsive, meaning the site provides an optimal user experience on any device. The site actually adapts to the different screen sizes of devices such as computer monitors, tablets, and phones, and necessary navigational changes are made accordingly, all without interfering with the primary front-end user experience.
Willamette Valley Outfitters’ site incorporates a lot of eye candy to bring the site to life. Vibrant photos and images catch the eye, a seamless, content-saturated homepage adds an interactive experience, and features like rolling video and detailed maps give the site added character. Getting it all to look right was half the battle, the other being to verify everything functioned correctly in all browsers and devices. While this posed a serious challenge, Feynman Group’s developers exhaustively tested each feature for quality assurance.
Another unique feature Feynman Group incorporated in WVO’s new site was extensive copy-writing. Coming from a point where there was previously very little written content, Feynman Group worked closely alongside Kyle to produce natural and authentic copy, incorporating extensive research on the subject matter. The result is an informative resource on WVO and fishing in Oregon that’s also easy to read and digest.
Feynman Group launched the new Willamette Valley Outfitters website in late February, and the response has been fantastic. In all, the site is an exercise not only in fun and rich design, but exceptional function and usability. If you like what you see, contact Kyle Buschelman to book your guided fishing trip. I hear the King and Coho will be wild this August!
Willamette Valley Outfitters Guide Kyle Buschelman
by Mark Tschetter
Posted on 2015-02-17 18:03:33
Kids’ FIRST’s mission is simple: to provide intervention and advocacy for children who are victims of, or witnesses to, crime.
The Kids’ FIRST Center opened its doors in Lane County, Oregon in 1994 with the intent of taking a multidisciplinary team approach to child abuse intervention. For victims and witnesses of child abuse, the repeated interviews, technical processes, and general bureaucracy surrounding the justice system can be taxing and confusing experiences. Kids’ FIRST sought to ease this process by consolidating all of the resources a child would need under one roof.
The Center, whose name is actually an acronym for Kids’ Forensic Intervention Response & Support Team, acts under direct supervision of the Lane County District Attorney’s office. Currently the Kids’ FIRST Board is involved with the task of migrating the Center away from the DA’s office and becoming a completely self-standing non-profit organization. Hence, the Board determined in late 2014 that the Center needed a new website to better reach the community and help raise awareness.
Feynman Group diligently worked alongside the Kids’ FIRST staff to define clear goals and expectations for their new site, then quickly got to work developing a polished, easy to navigate, and fully responsive product.
The new Kids’ FIRST website is fully responsive, meaning as the size of the screen changes, the site changes accordingly.
One unique feature to the site is its multilingual integration. Not wanting to exclude Lane County’s Spanish-speaking population, Kids’ FIRST and Feynman Group looked for a way to seamlessly integrate both Spanish and English content on the site without fully relying on clunky, automated solutions. After researching different options, the WordPress Multilingual Plugin ended up being an effective solution, and their willingness to supply non-profit organizations with a subscription free-of-charge was the icing on the cake.
Feynman Group’s own Jason Kunz sits on the Kids’ FIRST Board of Directors and plays an integral part of the fundraising team to help recruit new members. When asked why he volunteers with the Center, Jason replied, “There is a huge need in our community for dedicated individuals to help with non-profit organizations that help kids and others in need.” He added,
I am a father, I have kids that have friends that come from non-ideal backgrounds, so anything I can do to help make a difference in the lives of others is very motivating… Especially for children that are abused and can’t help themselves.
The Center does not charge for its services and advertises no waiting lists. Because the Center is funded solely by grants and private donations, paid staff is small and volunteers are integral. Two major goals for the new site were to streamline the giving process and to make it easier to stay informed. Using simple techniques, Feynman Group ensured that visitors to the site would have access to those tools with minimal effort, ultimately benefiting the Center.
On the new Kids’ FIRST website, Jason Kunz simply commented,
I’ve done a lot of volunteering, board work, but nothing is as important and fulfilling to me as the work I do as a Board Member of Kids’ FIRST. The website is a fantastic reflection of the partnership between Feynman and the Center.
If you know a child in need, contact the Kids’ FIRST Center online, by phone at (541) 682-3938 Monday through Friday 8:00 AM to 5:00 PM, or in person at:
2675 MLK Jr. Blvd
Eugene, OR 97401