As of January 2014, 90% of American adults own a cell phone*. The mobile web is not a fad and businesses that haven't adapted risk becoming obsolete (if they aren't already). Mobile is no longer "the future." It's happening now. Luckily, it's not too late to develop your mobile marketing strategy. Because mobile platforms are so dynamic, you have a lot of options. App-based marketing, location-based marketing, in-game ads, mobile search ads, and SMS are all within your scope, not to mention your existing website should be mobile-friendly. If that all sounds daunting, keep in mind the benefits.
Mobile marketing offers deeply detailed metrics like conversion rates, click-through rates (CTR), demographics, etc., and the audience segmentation capabilities are exhaustive.
Mobile advertisements are significantly less expensive compared to many traditional marketing tactics such as direct mail.
Mobile allows for very clear and clickable "calls-to-action," where consumers are able to act immediately if they choose.
Don't let your business fall behind the marketing curve. Let our experienced team help you claim your slice of the mobile pie.
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