Nothing can drive users away from a webpage quicker than convoluted design. When site functionality is awkward, users simply click away and find the next best option. More users now than ever before access the web via mobile devices, and websites that are not constructed with mobile in mind risk being unusable. Responsive and adaptive web design focuses on common best practices for maintaining simple website navigation and consistent user experience across devices.
Responsive web design ensures smooth performance on many levels. Responsive elements expand fluidly, relative units ensure a consistent experience across different screens, and predefined breakpoints allow page layout to conform across devices. While responsive design relies on flexible and fluid grids, adaptive design uses predefined screen sizes to control how content is displayed. Adaptive web design takes a layered approach to site elements and uses scripts to detect how content will adapt to different screen sizes. If all of this sounds confusing, Feynman Group is well-versed on all responsive and adaptive design techniques so that every page of your site functions smoothly on every device that accesses it, every time.
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